What do mobile phones, social networks, personalized advertising, and big data all have in common? Find out using tracker methods and tools to track yourself while you watch.
In Do Not Track,
you are the main character
Do Not Track explores the different ways in which the modern Web records and tracks what we do, what we publish, and who we are. To help you understand how your information is used and collected… we ask you to share your data with us. Yes, your data. It may seem counterintuitive, but by playing along you’ll be able to better understand the implications of tracking – not only for you but for your friends and family. What’s the value hidden behind every one of your clicks? What happens without your knowledge and consent? Show some curiosity and regain control.
“This transmedia investigation is probably the most ambitious format to ever hit the Web” TELERAMA
At a time when the big data question is on everyone’s lips, is Do Not Track an educational project? “It’s something else,” answers Upian producer Alexandre Brachet, who prefers discussing “social impact.” “This is beyond information. The message is far more than that: this content is useful to me and allows me to make concrete decisions in my daily life,” he says.
Do Not Track is an ambitious international co-production that was made in 3 languages, and whose message is carried by leading personalities in their respective territories and languages (Vincent Glad, Zineb Dryef, and Virginie Raisson in France, Richard Gutjahr in Germany, Brett Gaylor in English-speaking North America, Sandra Rodriguez in Québec). The goal of this production challenge is to marry the obvious international reach of the topic with the importance of an authentically local element.
A large part of the episodes use Web-sourced images, such as GIFs or localized content. This allows the creation of spontaneous films in which the content is dictated by the geographical location of the user.
The episodes
From April 14 to June 15, 2015, every two weeks, a personalized episode addressed a different issue. Between each episode, the blog enabled users to read, listen, and dig deeper into the ideas that were examined through additional content.
A few numbers
As of December 1st, 2015 here are a few key numbers:
- Visits: 1 million
- Average bounce rate: 12%
- Average time: 6 minutes 15 seconds
- 48,000 newsletter subscriptions
And a look at the program’s first 24 hours:
- An average of 750 simultaneous views
- 20,000 unique visitors in 2 hours
- 55,000 unique visitors in 24 hours
